Some Awesome Merchandising Suggestions for Retailers
No feeling can beat the experience of going into a clean building which has a great outfit and polished fixtures as soon as you walk into a shop. It is said that 90% of the brain is visual and it then goes that retail has its sights set on excellent merchandising. Encourage clients to have fun in their shopping experience and boost sales with these tips which we explain below.
it all starts with potent store displays. A well-made and inspiring outfit on the mannequin draws the attention of shoppers who will look at it. The entire store is an opportunity even though you could start with an attractive fitting on the mannequin. Think about the layout of the floor. Is your shop utilizing the space to draw various customers to choose several pieces?
Gondola shelves are one of the fixtures which are least used. Even though gondola shelves are heavy, they might be customized with gondola shelving parts so as to use the space wisely. Utilize gondola shelves next to a powerful merchandising wall display to have more outfits and chances. For example, perhaps the mannequin has a combination of an attractive blouse and trouser. Use the gondola shelves to show these shorts which might match the blouse well. On the flip side, you can match casual pants which go together with the blouse.
When it concerns visual merchandising, the magic number is three. In addition to the aesthetic advantage, displaying in threes offers the merchandisers with the chance to work with asymmetry. Asymmetry has a subconscious effect on our attention span. You could note that you have a tendency of going to the displays that have two tall mannequins and two shorter ones on either side as you go for shopping. There is a reason behind this. Our attention is drawn by asymmetry to what is being displayed. Our minds naturally love symmetry and thus, when something is not in symmetry, we are drawn to it.
Light does much more than bringing out the details of a piece of accessory or clothing. A particular lighting will affect our perception and mood. Retailers can use retail lighting to encourage sales by creating an atmosphere. As an example, some fixtures appear much better in a specific light. Some products can have a luxurious look when you use back lighting. Ambient lighting will motivate customers to walk slower and enjoy the experience.
Instead of concealing the cost, attempt to put the price points in the product display. They are not a bad idea, and frequently, price points are what the customer is searching for. The shoppers are drawn to the store by the display deals near the front door. Employ merchandising approaches to showcase the prices. You might even put the price tag of an outfit which is expensive at the front and at the center.